Helena Luckybug
Last updated: 3 June 2026
1. Introduction
This Privacy Policy explains how Helena Luckybug / Helena Luckybug (“Helena Luckybug”, “we”, “us”, or “our”) collects, uses, stores, discloses, and protects personal data when you visit our website, purchase our products or services, subscribe to our content, participate in our courses, memberships, communities, coaching sessions, calls, events, or otherwise interact with us.
We take your privacy seriously. We process personal data only where necessary, lawful, proportionate, and transparent. We do not sell your personal data.
This Privacy Policy is intended to comply with the Swiss Federal Act on Data Protection (“FADP”) and, where applicable, the EU General Data Protection Regulation (“GDPR”), the UK GDPR, and other applicable data protection laws.
If you do not agree with this Privacy Policy, please do not use our website, products, services, courses, memberships, or community spaces.
2. Controller
The controller responsible for the processing of your personal data is:
Helena Erlach
trading under the name Helena Luckybug / Luckybug
Switzerland
Email: helena@luckybug.ch
Website: www.luckybug.ch
If you have any questions about this Privacy Policy or the processing of your personal data, you may contact us at the email address above.
3. Personal Data We Collect
Depending on how you interact with Helena Luckybug, we may collect and process the following categories of personal data:
3.1 Contact and Identity Data
This may include your name, email address, billing address, country of residence, phone number, social media handle, account details, and other information you provide when contacting us, creating an account, purchasing a product, joining a membership, booking a session, or subscribing to our communications.
3.2 Payment and Transaction Data
This may include information relating to your purchases, subscriptions, invoices, payment status, refunds, billing details, order history, selected products, membership level, and related transaction information.
We do not intentionally store full credit card details ourselves. Payments are processed through external payment service providers. These providers process payment data according to their own privacy and security standards.
3.3 Course, Membership, and Service Data
This may include information about the courses, memberships, sessions, calls, materials, downloads, communities, or services you access, your progress, participation, communication history, submitted forms, answers to reflection questions, feedback, testimonials, support requests, and any content you voluntarily provide.
3.4 Coaching and Communication Data
If you book a coaching session, mentoring session, group call, community interaction, or similar service, we may process information you choose to share with us. This may include personal reflections, life circumstances, goals, emotional topics, spiritual questions, business intentions, relationship themes, money-related themes, or other sensitive personal information that you voluntarily disclose.
Please only share information you are comfortable sharing. Helena Luckybug is not a medical, psychological, psychiatric, psychotherapeutic, financial, legal, or crisis-support service.
3.5 Technical and Usage Data
When you visit our website or digital platforms, we may process technical data such as your IP address, device type, browser type, operating system, time zone, referring pages, pages visited, links clicked, session duration, access times, approximate location, and other technical or analytics information.
3.6 Marketing and Preference Data
This may include your newsletter subscription status, marketing preferences, email engagement, consent records, communication preferences, interests, responses to surveys, downloads, and interactions with Helena Luckybug content.
3.7 Community and User-Generated Content
If you participate in Helena Luckybug communities, comments, group calls, chats, forums, social media interactions, or other interactive spaces, we may process the content you post, share, submit, or communicate.
You are responsible for the personal data you choose to disclose in community spaces. Please do not share confidential, highly sensitive, or third-party personal information unless you have the right to do so.
4. Sensitive Personal Data
Some information you voluntarily share with Helena Luckybug may be sensitive, for example information relating to emotional wellbeing, spiritual experiences, health-related topics, relationship issues, financial wounds, trauma-related reflections, personal history, or other private matters.
We do not require you to provide sensitive personal data unless it is necessary for a specific service and you choose to share it. Where required by applicable law, we process sensitive personal data only with your explicit consent, where necessary to provide the requested service, or where another lawful basis applies.
Helena Luckybug does not provide medical diagnosis, therapy, psychological treatment, psychiatric services, financial advice, legal advice, or crisis intervention.
5. How We Collect Personal Data
We may collect personal data directly from you when you:
visit our website;
purchase a course, membership, product, or service;
create an account;
subscribe to our newsletter;
download a free resource;
register for a masterclass, call, webinar, or event;
book a coaching or mentoring session;
complete forms, surveys, questionnaires, or reflection prompts;
participate in communities, group calls, or comments;
contact us by email, website form, social media, or other channels;
provide testimonials, reviews, or feedback.
We may also receive technical and usage data automatically through cookies, analytics tools, tracking technologies, hosting providers, payment providers, email platforms, course platforms, booking tools, video call tools, and other service providers.
6. Purposes of Processing
We process personal data for the following purposes:
to operate and provide the Helena Luckybug website, courses, memberships, products, services, calls, events, and community spaces;
to create and manage user accounts;
to process purchases, payments, subscriptions, invoices, cancellations, and refunds;
to provide customer support and respond to inquiries;
to send service-related communications, confirmations, reminders, access links, updates, and administrative messages;
to deliver newsletters, marketing emails, free resources, launch information, and promotional content where permitted;
to personalise and improve our content, products, services, website, and user experience;
to manage coaching sessions, mentoring sessions, group calls, and community participation;
to moderate community spaces and enforce our Terms, Community Rules, and intellectual property rights;
to collect feedback, testimonials, reviews, and survey responses;
to protect the security, integrity, and lawful operation of Helena Luckybug;
to prevent fraud, misuse, unauthorised access, abuse, harassment, intellectual property infringement, or unlawful activity;
to comply with legal obligations, accounting requirements, tax obligations, record-keeping duties, and regulatory requirements;
to establish, exercise, or defend legal claims.
7. Legal Bases for Processing
Where the GDPR or a similar legal basis requirement applies, we process personal data based on one or more of the following legal bases:
7.1 Contract
We process personal data where necessary to enter into or perform a contract with you, including when you purchase a course, membership, digital product, coaching session, event, or service.
7.2 Consent
We process personal data based on your consent where required, for example for certain marketing communications, optional cookies, sensitive personal data, testimonials, or other processing activities requiring consent.
You may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
7.3 Legal Obligation
We process personal data where necessary to comply with legal obligations, including accounting, tax, consumer protection, data protection, and regulatory requirements.
7.4 Legitimate Interests
We may process personal data based on our legitimate interests, including operating Helena Luckybug, improving our services, securing our systems, communicating with users, protecting our rights, enforcing our Terms, preventing misuse, moderating community spaces, and promoting our services, provided that your rights and interests do not override those interests.
8. Marketing Communications
If you subscribe to our newsletter, download a free resource, join a waiting list, register for a masterclass, or otherwise consent to marketing, we may send you emails about Helena Luckybug content, offers, courses, memberships, events, launches, and related services.
You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly.
Even if you unsubscribe from marketing communications, we may still send you necessary transactional or service-related messages, such as purchase confirmations, access information, billing notices, account notices, or legal updates.
9. Cookies, Analytics, and Tracking Technologies
Our website and digital platforms may use cookies, pixels, tags, analytics tools, and similar technologies to operate the website, improve functionality, analyse usage, measure performance, remember preferences, support marketing activities, and improve user experience.
Cookies may be set by us or by third-party service providers. Some cookies are necessary for the website to function. Others may be used for analytics, personalisation, marketing, or advertising, where permitted by law.
Where required by applicable law, we will ask for your consent before setting non-essential cookies. You can also manage cookies through your browser settings.
If we use a cookie banner or consent management tool, your preferences may be stored so that we can respect your choices.
10. Service Providers and Third Parties
We may share personal data with trusted external service providers where necessary to operate Helena Luckybug and provide our products and services.
These may include, depending on the tools used:
website hosting providers;
course platform providers;
email marketing and newsletter providers;
payment processors;
accounting and invoicing tools;
booking and calendar tools;
video conferencing tools;
customer support tools;
analytics and cookie providers;
cloud storage providers;
IT, security, and technical support providers;
legal, tax, accounting, and professional advisers;
social media and advertising platforms, where applicable.
These service providers may process personal data on our behalf or as independent controllers, depending on the circumstances. We only share personal data where necessary and where appropriate contractual, technical, and organisational safeguards are in place.
11. International Data Transfers
Helena Luckybug is based in Switzerland. However, some service providers may be located in other countries or may process data on servers outside Switzerland, including in the European Union, the United Kingdom, the United States, or other jurisdictions.
Where personal data is transferred internationally, we take appropriate measures to protect it in accordance with applicable data protection law. These measures may include adequacy decisions, standard contractual clauses, data processing agreements, technical safeguards, contractual safeguards, or other lawful transfer mechanisms.
Please note that data protection laws in some countries may not provide the same level of protection as Swiss or European data protection law.
12. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.
In general:
account data is retained for as long as your account exists or as needed to provide services;
purchase, invoice, accounting, and tax-related data may be retained for the legally required retention period;
newsletter data is retained until you unsubscribe or request deletion, unless further retention is legally justified;
coaching, communication, and support data is retained for as long as necessary to provide services, document the relationship, handle disputes, or protect legal rights;
community content may remain visible as long as the relevant community or platform exists, unless removed in accordance with our policies or legal obligations;
technical and analytics data may be retained for shorter periods depending on the tool used.
When personal data is no longer needed, we delete, anonymise, or securely restrict it, unless further retention is legally required or justified.
13. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, alteration, destruction, or other unlawful processing.
These measures may include access restrictions, password protection, secure systems, encrypted connections where available, contractual safeguards with service providers, internal confidentiality measures, and regular review of our tools and processes.
However, no website, online platform, email communication, payment system, or digital transmission can be guaranteed to be completely secure. You use digital services at your own risk and are responsible for keeping your login details confidential.
14. Your Rights
Depending on the applicable law and your place of residence, you may have the following rights regarding your personal data:
the right to request information about the personal data we process about you;
the right to access your personal data;
the right to correct inaccurate or incomplete personal data;
the right to request deletion of your personal data;
the right to request restriction of processing;
the right to object to certain processing activities;
the right to withdraw consent where processing is based on consent;
the right to data portability, where applicable;
the right not to be subject to certain automated decisions, where applicable;
the right to lodge a complaint with a competent data protection authority.
To exercise your rights, please contact us at [insert email address].
We may need to verify your identity before responding to your request. We may also refuse or limit a request where permitted by law, for example where retention is required for legal, accounting, contractual, security, or legal defence purposes.
15. Swiss Data Protection Rights
If Swiss data protection law applies, you may have rights under the Swiss Federal Act on Data Protection, including the right to request information about whether personal data concerning you is being processed and the right to request correction of inaccurate personal data.
You may also contact the Swiss Federal Data Protection and Information Commissioner if you believe that your personal data is being processed unlawfully.
16. GDPR, EU, and UK Users
If the GDPR or UK GDPR applies to your personal data, you may have additional rights, including the right of access, rectification, erasure, restriction, objection, data portability, withdrawal of consent, and the right to lodge a complaint with your local data protection authority.
If we are legally required to appoint an EU or UK representative, we will provide the representative’s details in this Privacy Policy or in another appropriate notice.
17. US Users
Helena Luckybug is based in Switzerland and does not intentionally sell personal data.
If you are located in the United States, certain state privacy laws may provide additional rights depending on where you live and whether those laws apply to Helena Luckybug. These rights may include the right to know, access, correct, delete, or opt out of certain uses of personal information.
If you wish to make a privacy-related request, you may contact us at [insert email address]. We will review your request and respond in accordance with applicable law.
18. Children and Minors
Helena Luckybug products, courses, memberships, coaching sessions, and community spaces are intended for adults.
We do not knowingly collect personal data from children under the age of 16. If you are under 16, please do not use Helena Luckybug services or provide personal data without the consent and involvement of a parent or legal guardian.
If we become aware that we have collected personal data from a child without appropriate consent, we will take reasonable steps to delete it.
19. Testimonials, Reviews, and User Feedback
If you provide a testimonial, review, comment, feedback, or success story, we may use it for quality improvement, marketing, website content, social media, and promotional purposes, where permitted by law and where we have an appropriate legal basis.
We may anonymise, shorten, or lightly edit testimonials for clarity, spelling, or readability, without changing their meaning. We will not knowingly publish sensitive personal details without appropriate consent.
You may contact us if you want to withdraw consent for the future use of a testimonial that identifies you personally.
20. Social Media
Helena Luckybug may maintain profiles on social media platforms. If you interact with us through social media, the relevant platform may process your personal data according to its own privacy policy and terms.
We may process your public profile information, messages, comments, likes, shares, tags, or other interactions to communicate with you, respond to inquiries, moderate content, and promote Helena Luckybug.
Please do not share highly sensitive personal information through public comments or social media messages.
21. Links to Third-Party Websites
Our website, emails, courses, or materials may contain links to third-party websites, platforms, tools, or resources. We are not responsible for the privacy practices, content, security, or terms of third-party websites or services.
Please review the privacy policies of any third-party services you use.
22. Legal Claims, Abuse, and Platform Protection
We may process and retain personal data where necessary to protect Helena Luckybug, its founder, team, community members, intellectual property, legal rights, reputation, safety, and platform integrity.
This may include processing data to investigate or respond to suspected fraud, unauthorised access, payment disputes, harassment, abuse, threats, defamation, intellectual property infringement, breach of contract, community violations, or unlawful conduct.
Where necessary, we may disclose relevant personal data to legal advisers, authorities, courts, law enforcement, payment providers, hosting providers, platform operators, or other relevant parties, in accordance with applicable law.
23. Changes to This Privacy Policy
We may update this Privacy Policy from time to time, for example if we change our services, tools, legal requirements, or data processing practices.
The updated version will be published on our website with a new “Last updated” date. Where legally required or appropriate, we may also notify you by email or through our platform.
Your continued use of Helena Luckybug after an updated Privacy Policy has been published means that you have read the updated version.